Ad Copy:

Brief: AkzoNobel is globally known as a paints and performance coatings company. They also offer ingredients for personal care products like sunscreens, body lotions, shampoos, and conditioners. They wanted digital and print B2B and B2C ad campaigns for their various products.

Solution: Based on a combination of SME interviews and existing technical product information, I refined the messaging to be approachable and easily understood. The product benefits and uses are stated clearly, and the taglines and lead lines are playfully linked.

Internal Communications:

Brief: AkzoNobel wanted a launch a nationwide safety campaign. The campaign was meant to enforce the concept that safety begins with the individual and impacts everyone.

Solution: I crafted succinct and accessible messaging with personal appeals to embrace safety as a priority. I created two main slogans and varied the messaging to tie to various departments within the company.