Ad copy:

Brief: Mitsubishi Electric is a world-class provider of industrial automation solutions. They wanted a LinkedIn ad campaign that would drive traffic to their online knowledge base.

Solution: Craft succinct, non-technical, messaging with a clear call to action. I partnered with their marketing department and SMEs. Then I used their insights to help guide the content and voicing and define the target audience. They provided highly technical documentation that I distilled into easy-to-understand language. The challenge was to fit effective messaging into the character constraints of the ad formats.

Blog posts:

Brief: Mitsubishi Electric wanted to add blog posts about their standout products and services in a more regular manner.

Solution: I partnered with their marketing department create a few monthly blog posts. I met with SMEs to gain insights into issues they faced and products they provided to solve client challenges. These posts were ghostwritten for the SMEs and adopted their points of view and personalities.

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